If you opted to pick up your parking passes at Will Call, plan to pick them up at the S. Boundary road location so that you don't have to park on Wolf Hill before you pick up your pass.
At the Bike Valet, you may drop off your bike and walk away with a claim check, knowing your bike is under the watchful eyes of the bike valet attendants. The bike valet parking is located in the Paddock Parking area right next to the Expo entrance. Look for “Expo Entrance” and “Bike Valet” on the Festival Map.
Welcome Racers! Come get hooked up with some breakfast snacks, hydration liquids, a crisp high five, and slap a fresh shirt on your back! All are welcome - free snacks and hydration for the festival goers.
Friday April 11, 2025 8:00am - 10:00am PDT
Booth B2
First 100 guests to the Tailwind booth each day will receive a limited tote bag, with water bottle and samples to kick off the days activities! While stocks last.
Friday April 11, 2025 9:00am - 10:00am PDT
Booth M304
Join Sea Otter's B Corp brands for a coffee and an opportunity to win prizes from Salsa Cycles, Teravail, Wild Rye, Endura, and Mountain Flow. Start at Salsa's tent, S430, and visit our coffee cart, pick up your bingo card, and see what you can win (hint: It includes a brand new bike, tires, gift cards, and other goodies).
Friday April 11, 2025 9:00am - 12:00pm PDT
Booth S430
We are organizing a giveaway throughout the entire Sea Otter Classic! From Thursday, April 10th at 9 AM until Sunday at 2 PM . Take your shot at winning a DUKE wheelset of your choice – MTB, Road, or Gravel ! Simply fill out this form to participate from our roll up (QR Code) directly on our booth G19 : https://docs.google.com/forms/d/e/1FAIpQLSe01mN9eLJc7VjXemFpVR7FBQGBl1cpO3qFv_iosF9X8Pcq1Q/viewform
Friday April 11, 2025 9:00am - 2:00pm PDT
Booth G19
Come by our booth, snap a photo or video, and tag @firstdegree_mtb in your Instagram story or post for a chance to win a pair of FIRST DEGREE shoes! The winner will be announced at 3:30 PM at the FIRST DEGREE booth (Y40).
Friday April 11, 2025 9:00am - 3:00pm PDT
Booth Y40
Stop by anytime through out the day to enter our raffle for a Grizzly Portable Power Station ($300 value!). We will offer raffle tickets through out then entire day with a drawing at the end of the day for a winner. Raffles will take place daily with 4 chances to win.
Friday April 11, 2025 9:00am - 4:00pm PDT
Booth S107
Come meet the Wahoo team for an in depth demo experience of the new ELEMNT ACE GPS computer. You will have the opportunity to not only learn about this cutting edge cycling computer, but also reserve a unit that you can load with some of the areas most popular routes including all of Sea Otter's race courses in the near by Fort Ord National Park area. Take your ACE out on the road or trails for a fully immersive demo experience!!!
Friday April 11, 2025 9:00am - 4:00pm PDT
Booth A129
Come visit the Wahoo booth and explore our latest products. Test your skills of perception and find the 5 ELEMNT ACE tags hidden throughout the booth for your chance to win a brand new ELEMNT ACE GPS computer and other great Wahoo prizes.
Friday April 11, 2025 9:00am - 4:00pm PDT
Booth A129
The Priority Gates Belt Drive Blitz is on! Go head-to-head on Zwift aboard a Priority Bicycle with a Gates Belt Drive and race to the top. Daily winners will receive a prize pack, and every participant is entered to win a Priority bicycle. Think you have the speed? Let’s ride!
Friday April 11, 2025 9:00am - 4:30pm PDT
Booth A38
Introducing the Pinellas Bike Basket - a versatile, high-capacity basket that carries everything from groceries to gear - even your dog! The sturdy aluminum frame supports up to 15 lbs and provides a secure ride. A built-in Safe Tether System™ ensures a safe and comfortable journey for fur babies.
Come see this brand new basket in person. You can even try it out with your pup or gear.
⭐️ Vibrant colors & loaded with features. Po Campo is with you for the ride.
Exclusive launch at Sea Otter!
Friday April 11, 2025 9:00am - 5:00pm PDT
Booth S440
Snap your commemorative Sea Otter Classic photo as you ride with the sea otters at the Po Campo booth! Dogs are welcome and we even have a spot on the bike (and treats) reserved for them.
Friday April 11, 2025 9:00am - 5:00pm PDT
Booth S440
Bring in any used/old eyewear/sunglasses and receive 50% off on a new pair of Tifosi Optics eyewear. Old eyewear will be refurbed where possible and donated to a local charity Tifosi Optics works with in GA. They will distribute these refurbed sunglasses on missions in Central America.
Program is active each day during the expo hours
Friday April 11, 2025 9:00am - 5:00pm PDT
Booth A12
Stop by the Bivo booth to build their own bottle! You get to mix and match by choosing the bottle base, lid, nozzle and a free dirt cap. Leave with a bottle totally unique to you!
Friday April 11, 2025 9:00am - 6:00pm PDT
Booth B49
Toaster test ride! Want to take Toaster for a spin back at your campsite, VRBO, or hotel for the weekend? Rent one for $10/day, and if you decide to purchase, get 20% off! Shoot us an email at info@ahha.bike to arrange for pick up at the event.
SPIN TO WIN! Test YOUR knowledge of how to treat road rash and LEARN smart healing concepts! Spin to win prizes, including Bike Warrior Kits, Bike Warrior Kit cool 'caps', and a one-time prize '2-NIGHT STAY' in Truckee! (for up to 2 people)! This one chance, one time give-away can happen at any time during one of our Events listed here! So, come play to win!
EVENT SCHEDULE DAILY TIMES 15-MINUTES EACH EVENT THURS/FRI/SAT - 10AM-10:15, 1:00 - 1:15, 4:00 - 4:15 SUN 10AM - 10:15, 12:00-12:15
Friday April 11, 2025 10:00am - 10:15am PDT
Booth S403
🚴 Let’s Talk Sustainability in Cycling! 🌱 We all love riding, but how can we make cycling more sustainable? Rudy Project and NICA are teaming up at Sea Otter to spark that conversation—and we want to hear from YOU! Join our "Reel Ride To Zero" Challenge and share your take on eco-friendly cycling. It’s easy, fun, and yes—there’s a reward waiting for you! How to Participate: Visit the Rudy Project expo booth and learn about sustainability and our products- then enter the contest.
Friday April 11, 2025 10:00am - 11:00am PDT
Booth R137
Join us at the Pas Normal Studios Basecamp (Campground H) for a recovery sauna session. Each sauna round lasts aprox 15 minutes and includes an Aufguss ritual followed by a cold plunge or cold shower.
Join us Friday morning at the Ventum booth for coffee + waffles with Ventum athlete and chef Matthew Accarrino. Enjoy a calm morning with us and Matt. Explore new bikes, learn about upcoming launches, and find out what inspires Matthew and what he's cooking up in his SF restaurant Mattina.
Friday April 11, 2025 10:00am - 11:30am PDT
Booth A119
Duncan Shaw Bike Stunt Show. MAKE SOME NOISE!!! The internationally renowned street trial rider will wow audiences with spectacular tricks jumping gaps, transferring to skinnies, and making HUGE leaps of faith...the LOUDER you are the HIGHER he goes! Each show will be followed by a Duncan Shaw autograph session and a B&W Case, Marin Grips Giveaway. Other performing bike artists at the B&W performance area are Christian Peper (Magura) Lukens Brothers Camden & Weston (Prevelo Bikes)
Friday April 11, 2025 10:30am - 11:10am PDT
Booth M128
The Cycling Visionary Panel will provide an opportunity for the public to ask questions of these creators related to their craft. Participants of the panel will be from all facets of cycling; from the creation of individual components and small parts, to the full fabrication, assembly, and customization of complete bikes, including road, gravel, and mountain bikes in materials ranging from the real of steel, to titanium, carbon, and aluminum.
Friday April 11, 2025 10:30am - 11:30am PDT
Booth S308
Meet the Nita 2. Designed and tested in the heart of the mountains. Boasting an increased field of view, whilst retaining Nita’s superior anti-fogging properties and proven fit.
Friday April 11, 2025 11:00am - 11:15am PDT
Booth S437
Come by the LOOK USA booth to register to win a free pair of X-Track Carbon Ti or X-Track Enrage Ti pedals. Keegan Swenson and Russell Finsterwald (Finsty) will be in the booth Friday at 11am, come meet 2 of the fastest guys on dirt and hear why they love their X-Track pedals.
Friday April 11, 2025 11:00am - 11:30am PDT
Booth A100
Join us at the Fidlock booth for an exclusive meet-and-greet with Bernard Kerr, one of the most electrifying riders in downhill mountain biking! As a Red Bull Hardline champion and Fidlock athlete, Bernard brings speed, style, and unmatched skill to every ride.
Come hang out with Bernard, snap a photo, and get an autograph. Don't forget to check out Fidlock’s game-changing magnetic bike bottles and technologies, trusted by riders like Bernard for security on even the toughest trails.
Friday April 11, 2025 11:00am - 12:00pm PDT
Booth B39
Join us for an exclusive opportunity to meet Tyler McCaul, professional mountain biker and Fidlock athlete! Placing 3rd at the 2024 Red Bull Rampage, Tyler showcased his fearless style and technical mastery on one of the most demanding courses in freeride MTB.
Stop by the Fidlock booth for your chance to meet Tyler in person, snap a photo, get his autograph, and check out how Fidlock’s magnetic bike bottles and technologies keeps up with his high-adrenaline riding. You won’t want to miss this!
Friday April 11, 2025 11:00am - 12:00pm PDT
Booth B39
Join 2024 Enduro E-MTB World Cup Champion Ryan Gilchrist for a fun, no-drop 1.5-hour group ride. Get tips, insights, and trail wisdom straight from the world’s top-ranked E-Enduro rider!
Visit the Shimano booth and grab one of our cutting-edge EP801 E-MTB demo bikes featuring Auto Shift and Free Shift technology.
Ride Details: Moderate to challenging terrain Space is limited – sign up early to reserve your demo bike Don't miss this exclusive opportunity to ride with a champ!
Friday April 11, 2025 11:00am - 12:30pm PDT
Booth R54
The world-renowned Laguna Seca track is the stage for kids to test their skills in races for ages 6-10. Starting at the track’s turn 4, kids will pedal their way around the track for a ¼ mile race. These races are part of Sea Otter Classic’s progression for kids, from starting at the Family Zone and building up to the Fuego Short and Juniors categories across gravel, downhill, and more.
Friday, Saturday, Sunday 11:30 a.m.
Races are complimentary and no registration needed.
Friday April 11, 2025 11:30am - 12:00pm PDT
Kids Area
Follow Light Bicycle on Instagram, post about our booth, and tag us to win gifts (panda key chains, socks, backpacks, etc.). The booth will be available throughout the weekend, from 11 A.M. to 3 P.M. every day.
Friday April 11, 2025 11:30am - 3:00pm PDT
Booth M206
Swing by the USWE Booth during the Sea Otter Classic for your shot at scoring a 2025 USWE Hydration Pack – the same rugged, bounce-free gear trusted by elite athletes and weekend warriors alike. How to Enter: Sign up with your email at the booth and be present during one of our giveaway times: Friday: 12 PM & 3 PM, Saturday: 1 PM & 3 PM, Sunday: 12 PM Multiple Packs Up for Grabs + other surprise goodies! Don’t miss your chance to win the latest USWE hydration pack!!
Friday April 11, 2025 12:00pm - 12:15pm PDT
Booth A2
How to heal smarter! We will demonstrate how to heal road rash wounds of all types using Bike Warrior Kit advanced wound care and essential care solutions! 1. Assess 2. Clean 3. Cover 4. Secure Fun Quiz for Awesome Prizes! Every day at 12pm and 3pm
Friday April 11, 2025 12:00pm - 12:30pm PDT
Booth S403
Come say hello, snap a photo, and score signed racing shirts & other giveaways while supplies last. Don’t miss this chance to meet these incredible athletes and learn how Arnicare helps them stay race-ready! 🚴💨
Friday April 11, 2025 12:00pm - 1:00pm PDT
Booth G64
Visit the Elite booth to get tips and learn about the benefits of riding on rollers from pro cyclist Ivan Dominguez. Ivan will be doing a demo using Elite's Nero interactive rollers. Visitors will be able to try out the rollers, as well as win raffle prizes and receive giveaways.
Occurring Friday and Saturday, 12-2
Friday April 11, 2025 12:00pm - 2:00pm PDT
Booth R138
Design your own Laser Engraved Top Cap with Outside Brendan at the Marin Bikes booth. Watch as Outside Brendan takes your own hand drawn design and creates your very own custom laser engraved top cap. Limited supply so come early to claim your top cap!
Friday April 11, 2025 12:00pm - 2:00pm PDT
Booth Y25
USWE and TAILWIND have joined forces to giveaway one lucky winner a huge goodie bag of prizes including, a USWE Hydration Pack, full USWE cycling Kit, USWE accessories and full size bags of Tailwind nutrition, including their Endurance, Rapid Hydration and Recovery mixes. Stop by either of their booths and sign up via email to win! The Winner will be drawn on Monday April 14th and notified via social media channels and via email.
Located at Booth A2 and M304
Friday April 11, 2025 12:00pm - 5:00pm PDT
Booth A2
SPIN TO WIN! Test YOUR knowledge of how to treat road rash and LEARN smart healing concepts! Spin to win prizes, including Bike Warrior Kits, Bike Warrior Kit cool 'caps', and a one-time prize '2-NIGHT STAY' in Truckee! (for up to 2 people)! This one chance, one time give-away can happen at any time during one of our Events listed here! So, come play to win!
EVENT SCHEDULE DAILY TIMES 15-MINUTES EACH EVENT THURS/FRI/SAT - 10AM-10:15, 1:00 - 1:15, 4:00 - 4:15 SUN 10AM - 10:15, 12:00-12:15
Meet THE DUDE and discover the smoothest new brand in cycling. Keegan Swenson will be signing autographs and giving away BOLT Skin + Shave swag at the BOLT booth. Don't miss this opportunity to shake hands and talk shop with the 3X LTGP champ!
Friday April 11, 2025 1:00pm - 1:30pm PDT
Booth G53
Ever feel more stoked, focused, or grounded after a ride? Us too! 🚴♂️✨ Dive into the fascinating science behind why biking is a brain booster at Outride’s EEG demo. Witness your favorite athletes' brain waves in action while they try to out sprint each other and discover how Outride empowers everyone to harness the social, emotional, and cognitive benefits of biking. Don't miss this electrifying experience at the Sea Otter Classic!
Friday April 11, 2025 1:00pm - 2:00pm PDT
Booth R25
Every child is a winner in this age-appropriate competition. Kids maneuver through a course carefully designed to stretch skills and build confidence. No registration required. All racers will be required to wear a wristband that can be obtained when entering the Festival, after signing liability waiver. No race registration is required; however, we recommend arriving early to explore bike options and get ready for the race.
1 p.m. on Thursday, Friday, Saturday, and Sunday
Open to kids ages 12 and under
No entry fee required
All races divided by age category
Located at the Kids’ Zone
ANSI- or Snell-approved helmets must be worn by all participating children
Friday April 11, 2025 1:00pm - 2:00pm PDT
Kids Area
Join DVO Suspension and our friends Mo and Hannah Awesome for a fun and exciting product raffle. Giveaway's start at 2pm each day and you must be present to win.
Friday April 11, 2025 2:00pm - 2:30pm PDT
Booth A4
Duncan Shaw Bike Stunt Show. MAKE SOME NOISE!!! The internationally renowned street trial rider will wow audiences with spectacular tricks jumping gaps, transferring to skinnies, and making HUGE leaps of faith...the LOUDER you are the HIGHER he goes! Each show will be followed by a Duncan Shaw autograph session and a B&W Case, Marin Grips Giveaway. Other performing bike artists at the B&W performance area are Christian Peper (Magura) Lukens Brothers Camden & Weston (Prevelo Bikes)
Friday April 11, 2025 2:00pm - 2:40pm PDT
Booth M128
Proper Bearing Installation Extends Bearing Life and Improves Bearing Performance. Pro Team Mechanics and Enduro Engineers cut through the YouTube clutter, sharing decades of knowledge and hands-on experience.
At the conclusion of each session, one lucky listener will walk away with a $500 Enduro shopping spree coupon. Additonal gifts of unspeakable value and in limited quantities will be shared with clinic attendees
Friday April 11, 2025 2:00pm - 3:00pm PDT
Booth P39
Meet Ellen Campbell, a Durango, CO - Tailwind Athlete. She officially joined Tailwind as a pro athlete in 2019. This year, she’s set to compete in all the Lifetime Grand Prix events, kicking off at Sea Otter. Notably, Campbell played a key role in the creation of Tailwind’s High Carb Fuel. She will be talking about her race experiences and how High Carb Fuel plays a role in her success! Come say "Hi", Sample our brand new High Carb Fuel, Endurance Fuel or Recovery Mix!
Friday April 11, 2025 2:00pm - 3:00pm PDT
Booth M304
The Crankbrothers Otter Games Compete for a chance to win a gold M19 Crankbrothers multitool! A new challenge awaits each day, Thursday to Saturday, from 2 to 4 p.m.
Enter for a chance to win an incredible prize package featuring gear from Devos (S401), Feedback Sports (P15), Decked (R74), SeaSucker (S240), and Stan’s (B69)! Stop by all of our booths to grab a limited t-shirt and enter to win the raffle! No purchase necessary. Giveaway Schedule: Thursday: Decked booth R74 2:30pm Friday: Feedback Sports booth P15 2:30pm Saturday: Devos booth S401 2:30pm
Friday April 11, 2025 2:30pm - 2:45pm PDT
Booth P15
On April 11 & 12, at 2:30 PM we will be giving away 1x HOVERAIR Cycling Combo worth more than $1,000 US - each day. People will need to scan the QR ahead of time to win.
On April 13, at 12:30 PM we will be giving away 1x HOVERAIR Cycling Combo (more than $1,000 US). People will need to scan the QR ahead of time to win.
Friday April 11, 2025 2:30pm - 3:00pm PDT
Booth R65
Swing by the USWE Booth during the Sea Otter Classic for your shot at scoring a 2025 USWE Hydration Pack – the same rugged, bounce-free gear trusted by elite athletes and weekend warriors alike. How to Enter: Sign up with your email at the booth and be present during one of our giveaway times: Friday: 12 PM & 3 PM, Saturday: 1 PM & 3 PM, Sunday: 12 PM Multiple Packs Up for Grabs + other surprise goodies! Don’t miss your chance to win the latest USWE hydration pack!!
Friday April 11, 2025 3:00pm - 3:15pm PDT
Booth A2
How to heal smarter! We will demonstrate how to heal road rash wounds of all types using Bike Warrior Kit advanced wound care and essential care solutions! 1. Assess 2. Clean 3. Cover 4. Secure Fun Quiz for Awesome Prizes! Every day at 12pm and 3pm
Friday April 11, 2025 3:00pm - 3:30pm PDT
Booth S403
Panel discussions with Sierra Buttes Trail Stewardship:
Topic Recreation Supporting a Fire-Resilient Future: The Fire-Hardened Trails prescription is a forward-thinking approach that not only protects trails and communities from the increasing threat of high-severity wildfires but also promotes the resilience of the entire forest ecosystem through collaboration, community empowerment, partnership and equity.
Dylan Johnson will be at our booth on Friday from 3 PM to 4 PM for a signing session . This is his YT channel https://www.youtube.com/@DylanJohnsonCycling
Friday April 11, 2025 3:00pm - 4:00pm PDT
Booth G19
We are pleased to invite you to the official Prologo's new saddle presentation. Together with our ambassadors Nicolas Roche and Emily Joy Newsom, we will unveil and present a brand new and innovative high-performance saddle. We look forward to seeing you at booth R106 with a free Prologo gadget for all attendees.
Friday April 11, 2025 3:00pm - 4:00pm PDT
Booth R106
In this ground-level competition, riders will attempt a narrow skinny, that’s skinnier than your grandma’s spaghetti noodles. The ground level skinnies make it safe for all riders to try, but the ultra-competitive can win some fresh gear from Marin Bikes & Jenson USA. Brought to you by the Marin Alcatraz 24
Friday April 11, 2025 3:00pm - 4:00pm PDT
Booth Y25
Yes! Athletic Brewing Company will be handing out delicious nonalcoholic beer samples all weekend to those aged +21. But have you tried their cocktail-inspired series yet?!? Come to the Athletic Brewing Booth (A148) for Happy Hour on FRI 4/11 and see why these NEW styles sell out quickly. We'll be tapping our "Paloma" and Moscow "Mule" at 3pm and serving while cold cans last!
Friday April 11, 2025 3:00pm - 5:00pm PDT
Booth A148
Come learn about the important work High Fives is doing to help people get back on the bike. Meet their team riding in the races, and see some of the impressive adaptive bikes they use. We will have our High Fives branded Party Shirts for sale – 40% of all proceeds go back to support the High Fives Foundation.
Friday April 11, 2025 3:00pm - 5:00pm PDT
Booth B2
Swing by the Smith booth to check out our Wild Rye collaboration helmets, eyewear and apparel. We will be celebrating the launch with ice cream from Fluffy McCloud’s and refreshing beverages. Everyone welcome!
Bring your bike! We will be riding back to Monterey, and may hit some trails on the way. All are welcome.
Friday April 11, 2025 3:00pm - 5:00pm PDT
Booth G7
SPIN TO WIN! Test YOUR knowledge of how to treat road rash and LEARN smart healing concepts! Spin to win prizes, including Bike Warrior Kits, Bike Warrior Kit cool 'caps', and a one-time prize '2-NIGHT STAY' in Truckee! (for up to 2 people)! This one chance, one time give-away can happen at any time during one of our Events listed here! So, come play to win!
EVENT SCHEDULE DAILY TIMES 15-MINUTES EACH EVENT THURS/FRI/SAT - 10AM-10:15, 1:00 - 1:15, 4:00 - 4:15 SUN 10AM - 10:15, 12:00-12:15
Friday April 11, 2025 4:00pm - 4:15pm PDT
Booth S403
Join The Tailwind Team for Recovery Hour. Enjoy your choice of Chocolate, Vanilla or Birthday Cake (while stocks last) as the Tailwind Team hand shakes the Recovery Mix, like seasoned bartenders, for your recovery pleasure.
Occurring each day at 4pm. Thursday, Friday & Saturday.
Friday April 11, 2025 4:00pm - 5:00pm PDT
Booth M304
Work in the bike or outdoor industry? Join us at 4:30 on Friday for the IN DUST TREE (aka in dis tree) group ride leaving from the Mavic booth, S308, S307 for an hour long(ish) gravel excursion! We welcome the fine folks from MADE, Shimano, and Reform in co-hosting duties!
Friday April 11, 2025 4:30pm - 6:00pm PDT
Booth S308
Join Pas Normal Studios for an evening gravel ride around Fort Ord. The ride will start and end at the Pas Normal Studios Campground H #734. Followed by delicious pretzels and beer Lights will be provided by Exposure Lights and the ride Route: https://www.strava.com/routes/3335384890904403146 Meet Time: 6:0pm Roll Time: 6:30pm
